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Save Storytelling from the Bland

MAC is a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.

Online only - Wednesday 20 May 2026 - midday (UK time)

New speaker announced:

Yoko Taro – Game Writer and Director

What happens when a creator chooses masks over faces, anti-logic over explanations, and cynicism over inspiration? In this special film, we peel back the layers of a mind that treats game design as a dialogue between an arrogant creator and a cynical otaku.

Special Film: The Whys and Wherefores of Yoko Taro

Yoko Taro is a visionary director and writer known for exploring the darker, often insane, motivations of humanity. In this special film for MAC, he moves between sincerity and playful sabotage to explore why stories hurt and why games lie.

New speaker announcements every week in March...

🗓️ Date: 20th May 2025 Midday | 🌐 Online & Worldwide Access

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Step beyond the screen. Join creators from around the world for a sharp, practical dive into interactive media, games, and narrative experiences.

Keynotes, interviews and presentations (with lifetime access to recordings)

New ideas, real methods, and the thinking behind standout work

Meet peers in the online lounge and start collaborations that survive the next day

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INCREDIBLE INFORMATION AT YOUR FINGERTIPS

+ Q&A with all speakers and contributors

From the archives - MAC 22

Justin Keenan - Disco Elysium: How to Build a World that People Believe In

[Secure Your Ticket] Early Bird Ends Soon!

[Secure Your Ticket]

Early Bird Ends Soon!