Save Storytelling from the Bland
Online only - Wednesday 20 May 2026 - midday (UK time)
MAC is a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.
Full lineup now confirmed:
Ken Levine (Ghost Story Games) – creator of BioShock and BioShock Infinite, in a live conversation on authored story, player agency and systemic design, with a look ahead to Judas.
Jeff Gomez (Starlight Runner) – Franchise Architect behind Avatar, Halo and Pirates of the Caribbean, delivering the keynote on why the hero’s journey isn’t enough anymore.
Yoko Taro (NieR) – subject of a special epistolary film built from a month of direct correspondence. Slippery, funny and unexpectedly direct.
Pinny Grylls & Sam Crane (Grand Theft Hamlet) – the story of staging Shakespeare inside GTA Online, for a live, unpredictable and frequently hostile multiplayer audience.
Thomas Keane (Meaning Machine) – game designer using speech and language as core mechanics, on why the human hand matters more than ever when AI is in the pipeline.
Rachel Hamilton (Bath Spa University) – writer and academic on the emotional gap between human empathy and machine code, and why we grieve software updates.
Gareth Langley (Piing) – CEO of the studio turning stadiums into real-time multiplayer games, on what happens when tens of thousands of people become the controller.
🗓️ Date: Wednesday 20th May 2026 Midday | 🌐 Online & Worldwide Access
Step beyond the screen. Join creators from around the world for a sharp, practical dive into interactive media, games, and narrative experiences.
Keynotes, interviews and presentations (with lifetime access to recordings)
New ideas, real methods, and the thinking behind standout work
Meet peers in the online lounge and start collaborations that survive the next day
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INCREDIBLE INFORMATION AT YOUR FINGERTIPS
+ Q&A with all speakers and contributors
From the archives - MAC 23
Sam Barlow (creator of "Her Story" and "Immortality" - Destroying Movies and TV to Build Something Better
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