Save Storytelling from the Bland
MAC is a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.
Online only - Wednesday 20 May 2026 - midday (UK time)
Keynote speaker announced:
Jeff Gomez – Starlight Runner
How do we move beyond the "lone hero" to build storyworlds that function as living systems—and what does the age of AI mean for the future of global franchises?
Collective Journey: Franchise Architecture for a Changing World
Renowned Franchise Architect Jeff Gomez, who has shaped worlds for Avatar, Halo, and Pirates of the Caribbean, explores why traditional storytelling is no longer sufficient for our complex, interconnected era.
New speaker announcements coming after Easter...
🗓️ Date: 20th May 2025 Midday | 🌐 Online & Worldwide Access
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Step beyond the screen. Join creators from around the world for a sharp, practical dive into interactive media, games, and narrative experiences.
Keynotes, interviews and presentations (with lifetime access to recordings)
New ideas, real methods, and the thinking behind standout work
Meet peers in the online lounge and start collaborations that survive the next day
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INCREDIBLE INFORMATION AT YOUR FINGERTIPS
+ Q&A with all speakers and contributors
From the archives - MAC 22
Justin Keenan - Disco Elysium: How to Build a World that People Believe In
[Secure Your Ticket] Early Bird Ends Soon!
[Secure Your Ticket]
Early Bird Ends Soon!