Save Storytelling from the Bland
MAC is a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.
Online only - Wednesday 20 May 2026 - midday (UK time)
New speakers announced:
Pinny Grylls and Sam Crane – Grand Theft Hamlet
At MAC Pinny and Sam will unpack what happens when theatre, documentary and online play collide - and what that collision reveals about audience, attention and liveness.
Talk: Theatre in a Hostile Sandbox: Making Grand Theft Hamlet
Pinny is a documentary filmmaker; Sam is an actor and theatre-maker. Together they wrote and directed Grand Theft Hamlet, a feature documentary shot inside the game world, built out of real-time performance, improvisation, and the chaos of online spaces.
More speaker announcements coming in March.
🗓️ Date: 20th May 2025 Midday | 🌐 Online & Worldwide Access
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Step beyond the screen. Join creators from around the world for a sharp, practical dive into interactive media, games, and narrative experiences.
Keynotes, interviews and presentations (with lifetime access to recordings)
New ideas, real methods, and the thinking behind standout work
Meet peers in the online lounge and start collaborations that survive the next day
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INCREDIBLE INFORMATION AT YOUR FINGERTIPS:
Unlock insider Disney knowledge in the **** ***** keynote
Hear the unexpected in the new visual essay featuring legendary Japanese game creator **** ****
Q&A with all speakers and contributors
From the archives - MAC 22
Justin Keenan - Disco Elysium: How to Build a World that People Believe In
[Secure Your Ticket] Early Bird Ends Soon!
[Secure Your Ticket]
Early Bird Ends Soon!