Save Storytelling from the Bland
MAC is a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.
Online only - Wednesday 20 May 2026 - midday (UK time)
First speaker announced:
Gareth Langley – Piing
What does it take to turn 100,000 people from passive spectators into one playful, responsive audience - in real time - and what does that reveal about attention, agency, and crowd psychology?
Talk: Games for Crowds
Gareth is CEO and co-founder of Piing, the Manchester team behind stadium-scale “games for crowds” where thousands of fans play at once on their phones. He shares what actually makes mass play work - the design, psychology and production reality of getting a crowd to join in together.
More speaker announcements coming in March.
🗓️ Date: 20th May 2025 Midday | 🌐 Online & Worldwide Access
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Step beyond the screen. Join creators from around the world for a sharp, practical dive into interactive media, games, and narrative experiences.
Keynotes, interviews and presentations (with lifetime access to recordings)
New ideas, real methods, and the thinking behind standout work
Meet peers in the online lounge and start collaborations that survive the next day
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INCREDIBLE INFORMATION AT YOUR FINGERTIPS:
Unlock insider Disney knowledge in the **** ***** keynote
Hear the unexpected in the new visual essay featuring legendary Japanese game creator **** ****
Q&A with all speakers and contributors
From the archives - MAC 22
Justin Keenan - Disco Elysium: How to Build a World that People Believe In
[Secure Your Ticket] Early Bird Ends Soon!
[Secure Your Ticket]
Early Bird Ends Soon!