WHO
Writers, narrative designers, game makers, producers, researchers, creative technologists
People who care about audience behaviour - not vague “engagement”
WHAT
Talks, interviews and presentations
Live Q&A with contributors
Networking lounge
Recordings for ticketholders (lifetime access)
WHEN
Wednesday 20 May 2026
Midday UK time
WHERE
Online only (join from anywhere)
WHY
Because storytelling is getting safer. Audiences aren’t. MAC is for work that takes risks - and for learning what actually changes how people feel, think and respond.